Pepsi Gulf Coast Jam Catering To Country Music Fans With Top Performers and Amenities

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Posted by: Gulf Coast Jam
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Date: Aug 01 2015 4:15 PM

As producer of the Pepsi Gulf Coast Jam, it only makes sense for Rendy Lovelady to know the typical ticket buyer for the country music festival.And in the case of the Pepsi Gulf Coast Jam, that person is a woman, age 35 to 45. She makes about $100,000 a year. She loves to have fun, but she wants to do it safely and responsibly. She likes to sing along to her favorite songs, and she likes going to the beach with her friends.Everyone is welcome, but Lovelady is always looking for ways to cater to the woman who has helped the music festival in Panama City Beach, Florida, grow each year.“She buys a condo for four days, she brings all her girlfriends and they hang out, and it’s just a great, safe environment,” Lovelady said. “Literally, probably 70 percent of our tickets are bought by females. So, I’m trying to accommodate them … You try to program a festival to where that woman is going to be very happy.”

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